Our Ugly Logo, click it and you'll go to the home page. A discussion of how this century has gotten off to such a bad start. 
In other words:  A discussion of The Bush Administration

- Monday, August 09, 2004 -
The Election is coming up! Be Prepared (to be frightened)

GSA - National Preparedness Month-September 2004
Overview
Throughout September 2004, the US Department of Homeland Security, American Red Cross, American Prepared Campaign, the National Association of Broadcasters, the US Department of Education and other partners, will host a series of events to highlight the importance of citizen emergency preparedness.

This Modern World has a lot more on this:
September is about to become "National Preparedness Month."

Heck, this Red Cross page flatly states that Tom Ridge will make the official announcement on September 9th.

Whoa.

(Why September 9th? That's awfully late, if it's supposed to be the entire month. My guess, thinking like Karl Rove: this year's 9/11 anniversary falls on a Saturday, so an announcement on the date or even Friday would only get a burst of free media on a weekend. But by timing it for the 6 pm news on Thursday, it'll reach the Friday papers, and thus be fully-injected into all of the emotion-laden anniversary coverage, plus the Sunday morning talk shows.)

The idea, obviously, is to throw a large amount of focus, possibly for weeks on end, on the only issue on which Bush outpolls Kerry. And of course this will come on the heels of the GOP convention. So where the Democrats' post-convention media got blitzed with terror warnings based on years-old intelligence, the Republicans' afterglow might well be favorably extended, implied message being:

"Why, with George Bush and enough shovels, we'll all be just fine."
...
Other September Surprises: a whole "educate the family" campaign, with kits available at various retailers; an in-school "Ready Deputy" duck-and-cover training program; and a website called Readykids.gov (not yet online), all launched in the first week.

Brilliance. Tie the concept of Bush's only winning issue to family and children. Unspoken, deniable implication: "vote for Bush if you want your kids to live." Nice.


- rob 4:16 PM - [PermaLink] -

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